The word brand is tossed around like the latest craze of buzzwords you’ve just gotta know.
And part of me thinks… this buzzword “Brand” is just a bunch of bull.
Know what your brand is?
It’s your reputation. And it is earned.
Every day you earn the reputation, the actual words, that people use to talk about (which could also be called promotion/ marketing/ advertising/selling) YOU. To inform people about YOU.
Your brand is what people say about you when you are not around.
And guess what? It matters. It matters because that’s how people find you if you have an online business.
It matters because people want to trust others and connect. You have to make sure that you are trustworthy.
It matters because people want to laugh with people who are happy and want to laugh. Just like they want to business with people who want to do business with them. People often are kinder to people who are kind to them first.
It matters because even though you may have a tremendous product, if you’re a jerk- nobody cares.
It all comes back to you.
Like George in that classic Seinfeld, “I’m going with jerk store. Jerk store is the line. Jerk store.”
I have witnessed a major Jerk Store move in some friends’ business behavior. And quite frankly, I’m disappointed.
Now, it wasn’t even about me. Didn’t matter to my life one bit. But my friend got burned. Embarrassed. It’s not even about the move, it’s about the lack of human decency in a business move.
That’s where people lose faith in the brand. They hear of people getting walked on, mistreated, insulted or worse, completely ignored as if they don’t matter at all in the great corporate scheme.
And I’m sick of it. Disgusted, really.
Because it’s about people.
[Tweet “Zig Ziglar put it best when he said, “You can have everything you want in life, if you will just help enough other people get what they want.” via @itsamyrobles”]
So today, take a moment and think about how you are treating the people around you. Every one around you. That guy at the gas station who always seems to be there when you are. The other Moms who drop their kids off to school at the same time you do- do you say hello or are you in way too much of a rush? What about the people you see in your everyday routine, are you gracious and kind, saying thank you and being polite? Or do you just rush by in a fit of fury.
Because it matters. Your brand is being built by your actions. Even if you don’t have a business, you are creating a brand. Kindness is now the hallmark to attract quality individuals to your life as friends/clients/people we want around us.
Make sure you are creating the brand you want.
So, I want to know, this is a killer conversation we can have.
Please tell me in the comments: What has been a powerful branding example you’ve seen in the past week?