Ep. 71- How To Find Your Perfectly Delighted Customer

Sure, you have a great idea for your business, but the real question is: Who is going to buy?

How to Find Your Perfectly Delighted Customer Guide
How to Find Your Perfectly Delighted Customer Guide

We get into all of the details to help you find your perfectly delighted customer.

For your own worksheet to find your customer, click here.

Get that in your purse:

Check out Project Life.

You can have a scrapbook of all those memories on your phone.

With Project Life:

  • it is easy to design pages
  • the pieces of the puzzle are ready for you
  • you can add journaling component of your family’s memories

 I’m working on Project 52, that is a page for the week of the year.  Sounds much more complicated than it is…

Speak the Lingo:

Today’s Leadership & Business Lingo Term: Demographics and Psychographics

Demographics, statistical data;  a shared characteristic, like age, income, education, ethnic background, religion or place of worship.

Pyschographics “according to their attitudes and tastes, especially for market research.

You determine your attitude with the way you speak to yourself.

Habits of Excellence:

This week’s Habit of Excellence: Don’t try to remember everything: Set your reminders.

 You have way too much on your mind with all the facets of life.  Setting reminders has allowed me freedom to completely focus on the things that matter.

I use reminders to:

  • send important texts
  • make that phone call at the right time
  • complete my Project 52 pages
  • tracking my food log

All of these tiny tasks used to overload my brain with too many things to keep track of…it was stressing me out.  Now I know that I’ll get all those things completed and still focus on what is really important to me.

Today’s focus:

How to find your perfectly delighted customer.  You can have a remarkable business working with 25 people or less (depending on price point.)

Consider the demographics:

  • Age range
  • Income level
  • Marital status
  • Family is a priority

And, the pyschographics:

  • Energy level
  • Achievers
  • Learning is important
  • Socially connected, knowledgable with current events
  • Invests in him/herself

Go 3, 4, or 5 levels deeper.

Then, define the problem or challenge, you, or your product can fix:

  • Be very specific on describing the problem.
  • Express the emotion and physical struggle going through this.
  • What can you offer to help them through the process.

These first few steps are how you’ll be able to connect with your customer and get that business going.

Get your worksheet here.


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