Ep. 106 – Two Types of People

Welcome to Your Monday Maxim with Amy:

This your mental Vitamin B. Each Monday I share a little motivation & insight to start the week. You’ve got a lot of people depending on you. There is big work for you to do. So here’s a maxim for you, the smart, ambitious woman, to help you SHINE.

2 Types of People
2 Types of People

Today’s quote is:

“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.”  – Ray Goforth

Your Personal Olympics Happens Daily

Right now we’re in the middle of the Olympics. We’re seeing these stories of people who have come from all different parts of the globe learning and working and mastering these fine technical skills to be able to do things that I don’t even think about it regularly. Watching all of these specific events last night my family was so fun.  We loved watching the luge where he (Chris Mazdzer) was coming down. The other guy was on his way to getting his fourth gold medal in the event and made a mistake. We couldn’t see a mistake at all. We rewound and went forward and rewound and went forward trying to find an error. Think of all those different things how people are working to get so good at what they do and they’re so specific and technical.

Now think about you in your life. There’s a lot of things that we do that are so routine that are so every day that we have to do them over and over again. And it all comes with and you decide to win inside. And there’s a difference between getting the job done and just rushing through it and then you’re done and you throw it out there and it’s done for the world. And there you go. And then there’s the difference between I’ve got to do this but I’m going to make it really polished and give something to the world. So you spend just a couple of few seconds not the rest of your life not taking a 20 minute project and turning into a four hour project. But you know there’s just that little 10 percent difference. Some people call it going the extra mile. Some people say put on excellence. Some people say make it shine. It depends on what works for you.

Decide to Win

There is that decision within. That happens and when you decide to make sure that what you’re putting out in the world is high quality, high caliber, excellent work. There are people around you who will tell you that you cannot make a difference in this world. They will remind you don’t you know that you’re not important. They’ll tell you,  you know nobody’s seen what you’re doing. Nobody really cares. You need to do something different. And if you have heard comments like that go ahead and raise your hand right now because in my mind I see those people who said that to me. I can almost hear their comments again and I’m going to keep continuing to do my best to put the sparkle on it to give it my best effort not for anybody else not because I’m going to win an Olympic gold medal. It’s none of that. It’s because inside I have decided to do my best. Just like you. That’s what makes you different as a smart ambitious woman. It’s these kinds of specifics: doing our best; giving our best effort; being a winner in the day to day routine. That makes it something extraordinary right now during the Olympics I’m loving watching these just these bits and pieces that we can get in and squeeze into our life.

Be Your Own Personal Commentator

Think of how much we see these athletes who have been working for years and years so we can watch them for just a few moments.

Can you imagine if the things that you’re doing as smart, ambitious women if you had three point two minutes to show us your fine quality skills at getting the dishes done? Commentators would say, “Look how she’s doing folks. Her technique is incredible. She is sweeping the floor with such precision. I love the way she gracefully extends the plates from the dishwasher to the shelf in one smooth glide.  Mmmm.  Such precision.  Such drive.  This is what Olympic dish doers look like.”

Imagine if every event that you were doing, like the laundry, the errands, the regular routine stuff that has to be done would be if you had your own Olympic commentator?

Remember, you go for the gold. It starts right with you. Hey I know what you’re doing is important. I’m so grateful for it. I love seeing your efforts come through.

You are worth it.  You make a difference.

Now, go shine!

Ep. 105 – How To Create a Quality Lead Magnet

Ah, the lead magnet… Like most business owners, it started this like this.

You’ve started your online business. Things are going well.

You know you need to have an email list to make your business grow, but every time you hear someone mention it you think…

What do I even write about?  How do I get someone to sign up for my list?  What makes someone decide to learn more?

That’s all part of your email marketing strategy.

Your Email Marketing Strategy

The cycle of email marketing runs in a circular pattern:

Your Email Strategy
Your Email Strategy

Outsider >> Acquaintance >> Ally >> Insider

How do you do that?

When someone considers subscribing to your email list, they are considering if they would want you at their dinner party…

They are saying that they would allow you into their home, sit down and eat a meal together, and share stories.  Not only that, they look forward to the time together.

In a word, they find you interesting.

Lead magnets spark the interest.

Create a Quality Lead Magnet

Like a great cake, making a quality email strategy comes down to following simple steps that work for you.

Here they are.

How to Create a Quality Lead Magnet
How to Create a Quality Lead Magnet , Email Series, Part 1

1.  Offer them something to initiate that first, critical interaction.

So what is that?  It’s called an opt-in, a lead magnet, a giveaway, etc.  We’ll call it a lead magnet.

Your lead magnet helps your potential client/customer:

  • Succeed at a new skill.
  • Make a purchase.
  • Get started on a first step.
  • Learn some secret information.
  • Save them time.
  • Eliminates extra steps.

2.  Before you create a lot of extra work, consider the following:

  • What does my customer want?
  • What is the best method to connect with my customer?
  • What do I already have to offer?
  • What do I offer exceptionally well?
  • What is the first thing my customer needs to know?

3. You need a fresh idea. Like fresh ingredients.

Just like your closet or your pantry, when you focus on your email list remember, “Quality beats Quantity.  Every time.”

Quit making lots of “ho-hum” lead magnets.  Make one that really works for you and your business.  Here are some the quickest, easiest ways to to do that.

Your FREE Guide is Here

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This is section one of the email marketing guide.  Next time we’ll talk about how to make your first automated email sequence.

Ep. 104 – You’ll be criticized anyway.

Monday Maxim with Amy 2018:

It’s your mental Vitamin B. Each Monday I share a little motivation & insight to start the week. You’ve got a lot of people depending on you. There is big work for you to do. So here’s a maxim for you, the smart, ambitious woman, to help you SHINE.

“Do what you feel in your heart to be right – for you’ll be criticized anyway.” -Eleanor Roosevelt

Ep. 103 – Email Marketing Done Right. Now.

If I could go back at the start of my business, I would tell myself one thing, “Master Email Marketing.”

Get Your Email Worksheet
Get Your Email Worksheet

These next few episodes are all about the lessons of email marketing I wish someone would have taught me.

Your success is in your hands now.  It feels like I’m giving you the keys to a brand new Tesla.

Start her up.  Set her on autopilot and watch your business take off.

I know that taking this all in at once can be a bit overwhelming.  So I made you a worksheet to follow along.

This will become your guide as you continue to email your audience.    Enjoy!

Your Free Email Worksheet


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Here is your email marketing primer, let’s call it the broad strokes.

1. Set Up Your Strategy.

  • Establish your rules for business.
  • Show them what to do next.
  • Walk them through the process.

2.  Be You.  The Real You.

  • Share what is happening in your life.
  • Authentic vs. Being Transparent (Authenticity is sharing how you feel inside, what you are learning intellectually.  Transparency shows the whole mess.  All of the pieces falling apart.  It’s like a country song gone wrong… Don’t lose credibility.)
  • Use your real voice as you are making an offer to your customers.

3. Build Community 

  • Make the connection with your group.
  • Show how what you offer helps others.  Build interdependence within your community.
  • Focus on your own group.
  • Get their input. Ask questions. Take a poll, etc.

4. Tell a Story

Storytelling is not as complicated as you think.  Think of the 3E’s:

  • Show your empathy.
  • Be the expert.
  • Share your eccentricities.

Paint a picture of what is happening.

Business is about trust.

You don’t have time as a business owner to talk to people for hours on end to make a sell.

Now, you send messages out as packages to build those messages of trust.

5. Be the Teacher

Say to yourself, “Guide My Group.”  You already know how to do so many things… now you can share that with your group.

  • Break a project down into small steps. Think about your system.
  • Write down a brain dump…look at the big picture.
  • Avoid the curse of expertise.  (That is, you work at a level 9 or 10, while the rest of the world thinks about this at level 2 or 3.)
  • Make it simple.  It will feel like you are dumbing it down.  You are making it so easy so that you can explain it in basic bones components.
  • Be the person to show someone how to do the beginner’s guide.
  • Tutor the beginners.   Instant Pot example.

6. Be a Reporter For Every Email

  • Answer the questions before they ask. 5 W’s:  Who, What, When, Where, Why
  • Show them the How…
  • Find ways to walk them through the steps.
  • Remember 7th grade? You don’t know the Algebra teacher…and once he starts talking, Math becomes so much fun.  The teacher has inspired you. That’s what you’ll do with your email sequences.

You already have high-level relationships in many areas of your life.

Use email right and you will have lots more people coming to you to learn how to excel.

Make sure you are making email the driving force of communication with your audience.

Then watch your business grow!